王全 发表于 2024-5-8 15:36:11

山村里的“永川直播间”!

<p style="margin-bottom: 8px;outline: 0px;visibility: visible;" data-mpa-powered-by="yiban.io"><br style="outline: 0px;visibility: visible;"/></p><p></p><section style="margin-bottom: 8px;outline: 0px;letter-spacing: 0.544px;text-align: center;visibility: visible;"><section data-support="96编辑器" data-style-id="39680" style="outline: 0px;letter-spacing: 0.544px;color: rgb(34, 34, 34);visibility: visible;"><section style="margin-bottom: 8px;outline: 0px;visibility: visible;"></section></section></section><section data-support="96编辑器" data-style-id="36275" style="margin-bottom: 0px;outline: 0px;letter-spacing: 0.544px;color: rgb(34, 34, 34);visibility: visible;"><section style="margin-bottom: unset;outline: 0px;visibility: visible;"><section style="margin-bottom: unset;outline: 0px;text-align: center;visibility: visible;"><section style="margin-bottom: unset;outline: 0px;display: flex;justify-content: space-between;align-items: center;visibility: visible;"><section data-width="38%" style="margin-bottom: unset;outline: 0px;width: 257.25px;height: 1px;background-color: rgb(217, 12, 11);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section style="margin-bottom: unset;margin-left: 9px;outline: 0px;background-color: rgb(218, 19, 18);width: 6px;height: 13px;transform: skew(-24deg);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section style="margin-bottom: unset;margin-left: 9px;outline: 0px;background-color: rgb(255, 194, 33);width: 6px;height: 13px;transform: skew(-24deg);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section style="margin-bottom: unset;margin-left: 9px;outline: 0px;background-color: rgb(218, 19, 18);width: 6px;height: 13px;transform: skew(-24deg);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section style="margin-bottom: unset;margin-left: 9px;outline: 0px;background-color: rgb(255, 194, 33);width: 6px;height: 13px;transform: skew(-24deg);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section style="margin-bottom: unset;margin-left: 9px;outline: 0px;background-color: rgb(218, 19, 18);width: 6px;height: 13px;transform: skew(-24deg);visibility: visible;"><br data-filtered="filtered" style="outline: 0px;visibility: visible;"/></section><section data-width="38%" style="margin-bottom: unset;margin-left: 9px;outline: 0px;width: 257.25px;height: 1px;background-color: rgb(217, 12, 11);visibility: visible;"><br style="outline: 0px;visibility: visible;"/></section></section></section></section></section><section style="margin-bottom: 0px;outline: 0px;letter-spacing: 0.544px;text-align: center;visibility: visible;"><br style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;"/></section><section class="channels_iframe_wrp"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-type="video" data-id="export/UzFfAgtgekIEAQAAAAAABNsCwfBzjwAAAAstQy6ubaLX4KHWvLEZgBPE9oI4c3t1UbGEzNPgMIsoFKLf3V56k135i0pPqSlX" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7Ym3K77SEULgkiaPA4IZ8gDJOZnsTYUTibVYIt2W2dlMhib3rk3pELzrh75rR7MkJibUSasUavdBg1XNUI582FMmrM2MqJzuAhfeCbiaA&bizid=1023&dotrans=0&hy=SZ&idx=1&m=&scene=2&token=x5Y29zUxcibDdT5sO5YMjY8JBjdU1oDXSwbMkicqM7MiaAvBQRPLWbQej7dWlR3Msw7tDeHaaC2AHU" data-headimgurl="http://wx.qlogo.cn/finderhead/DxncLlErbRG4Vlib61DD0ia2YM3u0BA5qiafeMsy9pLpDRtUZYstaSiaaA/0" data-nickname="永川融媒" data-username="v2_060000231003b20faec8c4e68b1cc6d3cc04eb31b07724d3bf1d47e4504607f35f5158ca4172@finder" data-desc="咱们村的“CEO”永川区板桥镇通明村助农大使 杨攀#重庆#永川@微信时刻 @新华社 @人民日报 @重庆发布 @第1眼新闻 @重庆日报 @华龙网 @重庆新闻 @上游新闻 " data-mediatype="undefined" data-width="1920" data-height="1080" data-nonceid="6541755716054101682" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">在广袤的乡村土地上</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">一股新生的力量正在悄然崛起</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">他们</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">是村里的年轻人</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">他们以青春的热情和坚定的信念</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">投身于乡村振兴的伟大事业中</section><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: center;line-height: 1.75em;visibility: visible;">成为推动乡村发展的中坚力量</section><p></p><p style="text-align: center;"></p><p><span style=""><br/></span></p><p><span style="">  谷雨过后,正是沃柑上市的季节。在永川区板桥镇通明村,各种助力沃柑销售的工作火热开展。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  “买沃柑看哪里?重庆沃柑看板桥,板桥沃柑看通明,我们通明村的沃柑,甜得很哟!”近日,在永川板桥镇通明村,一场由当地大V“板桥好人农场”发起的直播助农活动正在进行。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  镜头前,梳着马尾,正在力推农产品的主播就是通明村90后返乡大学生杨攀。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  杨攀,重庆医科大学毕业,通明村书记助理。这个从农村走出来的90后女青年,靠着坚持与坚守,凭借短视频所长,通过直播带货、电商等方式持续助农,成为了当地农民群众眼里的“助农大使”。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  说起走上电商直播这条路,杨攀笑称一切都像在做梦。</span></p><p><span style="">  在重庆医科大学毕业后,杨攀进入重庆医科大学永川附属医院实习。在得知通明村村委会在招聘工作人员后,杨攀立即报了名。杨攀最终作为本土人才回到通明村任书记助理。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  书记助理的工作算不上复杂,杨攀做起来还算游刃有余。一段时间下来,杨攀逐渐熟悉了村里的情况。她发现,村里农特产品资源极为丰富,种类多品质好,但是由于地理位置较偏,群众销售渠道有限,导致农产品滞销现象时有发生。经过反复思考,杨攀向村里提出了直播带货,拓宽村里农特产品销售渠道的想法。说干就干!今年2月,在中国好人余明芳大院,通明村与重庆市工业技师学校合作共建的大学生实训基地——通明村电商驿站建成落地,以杨攀为主的电商小团队也组建了起来。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  “别看现在电商那么火,想要真正做起来可没那么容易”。说起做电商的心路历程,杨攀不禁感慨。上岗后的她,先是跟随重庆市工业技师学院师生在“好人大院直播间”开展直播带货学习,后又到学校进行培训,尽可能地熟悉直播流程和操作技巧。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style=""></span></p><p><span style="">  然而,播什么?怎么播?这些并不能完全照搬固定的套路。于是,每周一次的直播脚本策划工作是杨攀团队的必做之事。“现阶段我们计划的是一周播3次,刚开始很多东西都还在摸索。”杨攀说,真正接触电商,才知道其中的艰辛,直播选品、提炼卖点、脚本策划、拍视频引流……每一步都需要学习。由于杨攀并不是全职做主播,她只有利用业余时间来学习电商运营的一系列知识。每天午饭后,她都会安排半个小时练习无人机的使用;晚上下班,学习用手机为商品拍摄展示图;此后还要研究各个优秀新农人的抖音账号,学习他们短视频的拍摄手法。</span></p><p><span style=""><br/></span></p><p></p><section style="margin-bottom: 8px;"></section><p></p><p></p><p><span style="">  除了这些专业技术之外,杨攀一有时间就会去田间地头帮农户们收果、打包发货等,她认为只有实实在在地了解群众的急难愁盼,才能更好地做好助农直播。</span></p><p><span style=""><br/></span></p><p style="text-align: center;"></p><p><span style="">  历时两个月来,杨攀团队如今运营的“板桥好人农场”已有近4000的粉丝量,通过电商销往全国各地的多种农特产品总量也有近千件。虽然和那些优秀的助农账号相比还有差距,但杨攀依然信心满满:“好饭不怕晚,这才刚开始。我的家乡那么好,我一定要尽我所能,推动村支两委工作,不负村民希望,让群众增收致富!”</span></p><p></p><section style="margin-bottom: 0px;outline: 0px;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;font-size: 16px;text-align: start;caret-color: rgba(0, 0, 0, 0);"><section style="margin-top: 3px;margin-bottom: 3px;outline: 0px;display: flex;justify-content: center;align-items: center;"><section style="outline: 0px;width: 24px;"><br/></section></section></section><section data-id="88783" data-tools="135编辑器" style="margin-bottom: 0px;outline: 0px;text-wrap: wrap;background-color: rgb(255, 255, 255);font-size: 16px;text-align: center;color: rgb(0, 0, 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